Common Questions
Everything you need to know about SaaS platforms, custom development, enterprise projects, and how Piney Digital works.
SaaS & Custom Platforms
Concept Sites ($3,000) are static marketing websites designed to showcase your business. They include beautiful design, SEO optimization, and all the essential pages (Home, About, Services, Contact). Perfect for establishing an online presence.
SaaS Platforms ($5,000+) are full-featured web applications with custom functionality. Examples include:
- Multi-location management dashboards
- Customer loyalty and booking systems
- Staff scheduling and inventory tracking
- Real-time analytics and reporting
- Admin panels with role-based access
Concept sites are your digital storefront. SaaS platforms are your digital operations center.
Timeline varies based on complexity:
- Simple Platform ($5,000): 4-6 weeks — Core features, admin dashboard, basic user accounts
- Mid-Range Platform ($10,000+): 8-12 weeks — Multiple user roles, integrations, custom workflows
- Enterprise Platform ($15,000+): 3-6 months — Complex features, multiple integrations, advanced security
Feature complexity, number of integrations, data migration needs, and how quickly you can provide feedback during development.
We use modern, battle-tested technologies:
- Backend: Python (Flask/FastAPI) — fast development, secure, maintainable
- Database: PostgreSQL or SQLite — reliable, scalable, ACID-compliant
- Frontend: Tailwind CSS + Vanilla JS — fast loading, easy to maintain
- Hosting: Railway, Render, or your preferred cloud provider
- Integrations: Twilio (SMS), Resend (email), Stripe (payments), custom APIs
For most business platforms, server-rendered pages with progressive enhancement are faster to build, easier to maintain, and perform better. We use the right tool for the job — not the trendiest.
Yes. Third-party integrations are our specialty. Common integrations include:
- Payment processors: Stripe, Square, PayPal
- CRM systems: Salesforce, HubSpot, custom databases
- Communication: Twilio (SMS), SendGrid/Resend (email), Slack webhooks
- Business tools: QuickBooks, Xero, Google Workspace
- Custom APIs: Your proprietary systems
Each integration is scoped and quoted separately (typically $1,000 per integration). We handle the API connections, data mapping, and error handling.
We build responsive web applications that work beautifully on mobile browsers. This approach offers several advantages:
- No app store approval: Launch immediately, no Apple/Google review delays
- Single codebase: Faster development, easier maintenance
- No install friction: Users access instantly via URL
- PWA support: Add to home screen, offline capabilities
If you need a native app later, we can build one starting at $5,000. But most businesses find a well-built web app covers 95% of their needs.
Yes. All platforms include 90 days of free maintenance after launch. After that:
- Monthly retainer ($500-2,000/mo): Ongoing support, updates, and minor feature additions
- Hourly support ($125/hr): Pay-as-you-go for occasional needs
- Feature sprints: Quote-based for major new features
We don't disappear after launch. Your platform needs care to stay secure and performant.
Getting Started
Every project starts with a discovery call to understand your business goals, existing pain points, and must-have features. From there:
- Requirements document: We outline all features, user flows, and technical specifications
- Fixed-price quote: You know exactly what you're paying before development starts
- Milestone-based development: Regular check-ins at key stages (design, core features, testing)
- Revision rounds: Built into every project scope
The more detail you can provide about your workflows and pain points, the more accurate our quote will be. We're happy to sign NDAs before discussing sensitive business processes.
For custom platforms, we'll need:
- Business context: Your goals, target users, and key workflows
- Existing assets: Branding, logos, any current systems or data
- Feature priorities: What's essential vs. nice-to-have
- Integration requirements: Any third-party systems that need to connect
- Access credentials: For existing platforms we're integrating with or replacing
Don't worry if you don't have all of this figured out — we help you work through it during discovery.
Absolutely. You own everything we build for you:
- Full source code and documentation
- Your database and all business data
- Domain names and hosting accounts
- API keys and integration credentials
If you ever decide to bring development in-house or switch partners, we provide a complete handoff: code repository, documentation, deployment instructions, and knowledge transfer. No vendor lock-in.
Every platform includes an admin dashboard designed for non-technical users. Your team can:
- Manage users, roles, and permissions
- Update content, products, or services
- View analytics and generate reports
- Configure business rules and settings
For technical teams, we provide full documentation and can set up CI/CD pipelines. We build for maintainability — clean code, clear documentation, standard practices.
Security & Infrastructure
Security is built into everything we develop:
- Authentication: Secure password hashing, session management, optional 2FA
- Data protection: Encrypted connections (HTTPS), sensitive data encrypted at rest
- Input validation: Protection against SQL injection, XSS, and CSRF attacks
- Access control: Role-based permissions, audit logging
- Regular updates: Dependency updates and security patches
SSO integration ($2,500), advanced audit logging, and compliance documentation available for regulated industries.
We use modern cloud platforms with automatic scaling and 99.9% uptime SLAs:
- Railway — Our default for most platforms, simple deployment and scaling
- Render — Alternative with more granular control
- AWS/GCP/Azure — For enterprises requiring specific cloud providers
Hosting costs are separate from development and typically run $20-200/month depending on traffic and database size. We'll recommend the right tier for your needs.
All platforms include automated backup systems:
- Daily database backups: Automatic snapshots retained for 30 days
- Point-in-time recovery: Restore to any point within the backup window
- Off-site replication: Backups stored in multiple geographic regions
- Tested restores: We verify backups work before you need them
For enterprise clients, we offer enhanced disaster recovery with multi-region failover and 1-hour RTO (recovery time objective).
SEO & Performance
Performance is critical for user experience and SEO. We optimize at every layer:
- Database: Indexed queries, connection pooling, query optimization
- Caching: Redis for frequently accessed data, CDN for static assets
- Code: Efficient algorithms, lazy loading, optimized assets
- Infrastructure: Auto-scaling, load balancing, edge caching
We target sub-200ms API response times and sub-3-second page loads. Slow platforms lose users — we build fast.
Yes. We build for scale from day one:
- Horizontal scaling: Add more server instances as traffic grows
- Database scaling: Read replicas, connection pooling, query optimization
- Caching layers: Redis reduces database load by 80%+ for common queries
- CDN integration: Global edge caching for static assets
Most platforms start on a $20/month infrastructure tier and scale up as needed. We monitor performance and alert you before capacity becomes an issue.
Every platform includes SEO fundamentals:
- Technical SEO: Proper meta tags, structured data (JSON-LD), sitemap generation
- Performance: Fast loading times, mobile-optimized, Core Web Vitals compliant
- Accessibility: Semantic HTML, proper heading hierarchy, ARIA labels
- Indexing: Robots.txt, canonical URLs, proper HTTP status codes
For public-facing pages, we ensure search engines can discover and rank your content properly.
All platforms include built-in analytics dashboards:
- User analytics: Signups, active users, retention rates
- Business metrics: Revenue, transactions, conversion funnels
- Performance metrics: Response times, error rates, uptime
- Export options: CSV exports for deeper analysis in your tools
Custom dashboards, cohort analysis, predictive models, and integration with Google Analytics or Mixpanel.
We integrate AI where it adds real value:
- AI Chat ($1,500 add-on): Intelligent customer support bot trained on your business data
- Automated workflows: Email sequences, follow-up reminders, appointment confirmations
- Smart recommendations: Product/service suggestions based on user behavior
- Data insights: Pattern recognition in your business metrics
We're pragmatic about AI — we use it where it saves time or improves experience, not because it's trendy.
Features & Integrations
Features are customized to your needs, but common components include:
- User management: Registration, authentication, role-based permissions
- Dashboard: Real-time metrics, charts, and data visualization
- Booking/scheduling: Appointments, reservations, calendar integration
- E-commerce: Product catalogs, shopping cart, payment processing
- Communication: Email notifications, SMS alerts, in-app messaging
- Reporting: Custom reports, data export, scheduled summaries
Each platform is scoped based on your specific workflows and requirements.
Yes. Multi-location support is a core capability:
- Location management: Add unlimited locations ($500/location setup)
- Centralized dashboard: View metrics across all locations
- Location-specific settings: Hours, staff, inventory per location
- Role hierarchy: Corporate admins, location managers, staff
- Aggregated reporting: Compare performance across locations
We're currently building a multi-location platform for Catfish King (11 restaurant locations) with loyalty, booking, and real-time analytics.
We integrate with major payment processors:
- Stripe: Cards, Apple Pay, Google Pay, subscriptions
- Square: POS integration, in-person payments
- PayPal: Legacy support for existing customers
Payment integration includes PCI compliance guidance, secure tokenization, and proper handling of sensitive data. We never store card numbers directly.
Pricing & Contracts
We offer three tiers:
- Concept Site ($3,000): Static marketing website with SEO, mobile-responsive design, and essential pages
- SaaS Platform ($5,000+): Custom web application with user accounts, dashboard, and core features
- Enterprise ($15,000+): Full-scale platform with integrations, multi-location support, advanced features
Each project is scoped individually. We provide a detailed quote after understanding your requirements.
We work in milestones with deposits:
- 30% deposit to start development
- 40% at milestone (design approved, core features complete)
- 30% at launch after final testing and approval
For larger projects, we can structure monthly payments across the timeline. We're flexible — let's discuss what works for your cash flow.
Beyond development, expect:
- Hosting: $20-200/month depending on scale
- Domain: $10-20/year
- Third-party services: Twilio, Stripe, email providers (usage-based)
- Maintenance (optional): $500-2,000/month retainer
We'll estimate ongoing costs during quoting so there are no surprises.
All projects include 90 days of free maintenance (bug fixes, minor tweaks). After that:
- Monthly retainer: Priority support and ongoing improvements ($500-2,000/mo)
- Hourly rate: $125/hr for occasional changes
- Feature sprints: Quote-based for significant new features
We don't nickel-and-dime for small changes. Retainer clients get most minor updates included.
Still have questions?
Every business is different. Let's talk about your specific situation and figure out the best path forward.
Get in Touch